In communication planning, what should not be the sole planned means of communicating?

• A. Telephone systems or cell phones should not be the sole means
• B. Radio broadcasts
• C. In-person meetings
• D. Fax machines

Answer: (C)

In communication planning, you need multiple channels so the message reaches all stakeholders in different contexts. Relying on a single method can leave gaps if people can’t attend, if the channel is unavailable, or if updates need to be shared quickly across a broad audience. In-person meetings are valuable for engagement and feedback, but they can't reach everyone, especially across distances, tight schedules, or during emergencies. Because of that, they should not be the sole means of communicating. Using a mix—such as phone or broadcast updates and other formats—helps ensure the message is accessible, timely, and inclusive for the entire audience.